Enter new!shop and browse the aisle of your retail future. new!shop is a genre-hopping ride in a shopping trolley full of video performance and interactive technology. An ‘unretail’ space where shopping is encouraged but buying is not. Visit this hyper-real mini-mart and browse a range of cheeky products designed to suit every desire… Scan barcodes to trigger answers. Play the sport of market research. Fill your basket to find your destiny. Now open for trading, this could be your most unnerving shopping experience yet.